How to Plan Media in a Non-Linear World
It's 2008. Wake up. Drink some Patron and lets start thinking rational: How do we harness our non-linear world?
View ArticleWho's Sick of Hearing the Word 'Widget'?
Introducing the buzzword competition for 2008: Apps vs. Widgets. Coming to the forefront of your digital experience, brought to you by your local VC.
View ArticleShould You Target Audiences or Pages?
Pages don't speak, audiences do. Let's start advertising to them.
View ArticleWatch For the Convergence of Video and Community
Something that's on my mind lately is the power of the experience. We have many experiences every ,day but the memorable ones are usually those that we share with other people. For me, this has...
View ArticleHow Adobe Is Giving Madison Avenue Something Else to Worry About
As Adobe builds a marketing services company, at what point does Madison Avenue start to get concerned?
View ArticleGet Ready For the Advertising World to Transform, Again
Public companies that need to beef up their ad technology stack include Amazon, Adobe, Oracle, Accenture, IBM, Akamai, Apple, LinkedIN, Google, MSFT, Zynga, Yahoo! and (soon-to-be-public) Facebook.
View ArticleMeet the Five Big Tech Trends Changing Marketing
As the industry shifts towards using organic (native) ways of monetizing, content becomes extremely important not just to consumers but to brands.
View ArticleWhy Madison Avenue Should Be Wary of the Facebook-Atlas Combo
My question to Madison Avenue: Wouldn't you want an impartial 3rd party to be your ad serving tool?
View ArticleGet Ready for Innovations in a Cookie-Less World
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
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